Careers In Marketing

The guru of green business practices (AP) provides a blueprint for creating green strategies in the new business landscapeWritten by one of today's most sought-after green business strategist, Strategies for the Green Economy provides a comprehensive roadmap for navigating and thriving in the new green economy. Drawing upon 20 years of experience working with industry giants around the globe on going green, Joel Makower goes beyond recent bestsellers such as Green to Gold, to not merely extol the competitive advantages of going green, but to show why businesses must create, implement, and communicate highly successful green strategies-and how to do it.